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How strange! A wine merchant who only offers the wines of one country! Why? With thousands upon thousands of wineries throughout the world, wine consumers are faced with an ever-bewildering number of choices and correspondingly, an equal number of opportunities to be disappointed. The French Cellar has shaped a concept that greatly reduces the margin of error and the amount of frustration.
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We prefer to buy from a few, select importers, who represent and work directly with producers from small domaines or estates in France. Our common philosophy is to bring wines to you that are well-crafted ones. In our searches, we demand exacting vineyard care, low yields and old vines. In the cellar, we seek a long maceration, natural yeast, slow fermentation, barrel aging and natural bottling without filtration, when suitable to that vintage’s harvest. However, the true measure is how good the wine tastes—and we taste each wine before we commit to the purchase. Moreover, we take an extra step in judging the producer’s skill by sampling his product in what are described as off or difficult vintages. Any vintner ought to be able to produce a good wine from a great vintage. It is producing good ones from a troublesome year that differentiates talent and craftsmanship from sloppiness and avarice.
Wine Merchants
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